The Services You Can Offer Based On Successful Niche Websites
Having a niche website isn’t just about the money you make from them. Sure, you can build a website that makes $1000 a month given time and some typing, but what if your website doesn’t make that much? Is it a wasted endeavour?
Not really.
You see, building a niche website is an activity that requires a ton of skills. Even if the niche website you build isn’t profitable (and it will be if you keep testing and learning) you by proxy learn a lot of skills which are useful.
Here are the top three (plus one) services you can offer based on the skills you’ll develop as a niche site builder.
Content Marketing
This is a catch-all term for a bunch of seemingly vague things. All of them start and end with writing good content though, and that’s what creating a niche site is all about. Especially if you stick to the rules we set in the Niche Site Challenge, where it’s literally you writing blog posts until you’re a success.
If you can write strong content, then there are a billion different services you can offer. From writing FB posts through to email sequences and more, you can take the basic skill of typing sentences into a word processor and expand into countless different spaces.
A lot of those spaces are still fresh and up for grabs. You just need to know where to look and to take action.
Copywriting
I won’t pretend that writing a few niche site blog posts will turn you into the next Gary Halbert. It won’t. Writing long-form sales letters for big affiliate marketing operations or direct response publishers is a much more intense skill.
That said… if you can write a blog post that converts, then you have a valuable skill. Nobody who runs a business thinks, “Gee… if someone offered to write me a blog post that sold more of my stuff, I wouldn’t hire them.”
SEO
There are a billion different SEO theories, services and products out there. Whilst you can get incredibly complex when it comes to learning and applying SEO stuff, if you can handle the basic on-page SEO requirements that a niche site entails, then you’ll have probably 90% of the knowledge you need.
Stuff like:
- Keyword research
- Meta-tags (and all that boring stuff)
- Image Alt tags/positioning
- Keyword density/text analysis
- Following all the other easy-to-follow Yoast SEO guides
Throw in the paltry amount of link building and social media outreach and you’ve got a winning combination.
Rather than suggest you read my archives where the information is all pretty hectic, you could read this book by James Holt which’ll give you everything you need SEO wise for niche sites.
Web Design
Building a little niche website won’t give you superhuman web development skills, but it’ll give you a good idea of how to build sites, structure them and design them so that they don’t look horrendously ugly.
Here’s what I want you to do if you don’t believe that this is a valuable skill.
Go to your local high street or shopping centre. Make a note of all the independent shops and businesses (if there are any left.) Even small chains will do. Go and write down their website addresses. Go home and check out those sites.
What you’ll find are ugly, useless websites which you can tell don’t make any money.
If you can make a simple WordPress website that can outperform those sites, then you have a skill that’s useful.
Final Thoughts And The Big Stuff
Let’s wrap this article up quickly with a final thing.
I haven’t even touched on what it is you’ve created your niche site about. I’ve always viewed niche websites as a way to pay for my hobby and skills acquisition.
Let’s use an example.
A while back, I bought myself an SLR camera. I bought the extra lenses and a tripod and all that stuff.
Rather than just say “Goodbye” to that money, I thought “Why not build a site around it?”
Now, that niche site isn’t my most successful – not even close. But it’s a way to pay off the investment. It’s also an incentive for me to use my camera, write about it and learn about it.
Let’s say you’re into electronics. You get yourself an Arduino and work out how to automate watering your garden.
Do you think people would pay for something like that?
They would.
Or what if you have a language learning hobby? You can build a site around that and make enough money to fund buying books, getting lessons and maybe even your next trip abroad to your target country. Oh, and a lot of that will be tax deductible too, because it’s a business interest.
Niche sites aren’t just about the money they make.